The present study analyses the social preferences of the Andalusian population for the functions that the agriculture should provide. Based on a regional survey through a multicriteria technique, the Analytic Hierarchy Process, three generic functions (economic, environmental and social) and seven specific are evaluated. The results show that the economic functions are most valuated (59%), followed by the environmental (27%) and social functions (14%). The results suggest that the socioeconomic characteristics of the citizens determine the valuation of these functions, being the place of residence (rural versus urban) the most important variable.